New Zealand Breakers’ New Marketing Effort Tips Off
IPZ and Zito Partners to Assist
AUCKLAND, NEW ZEALAND and WARREN, NJ, June 5, 2018 – The New Zealand Breakers, a professional basketball team that competes in the National Basketball League (NBL), Australia’s top-league, has teamed up with IPZ and Zito Partners (ZP) to assist in its branding and marketing efforts.
The New Zealand Breakers organization was founded in 2003 and has made seven NBL playoff appearances, winning four NBL Championships (2011, 2012, 2013, 2015) in the club’s 15 seasons of existence. With its home in Auckland, the Breakers are the only non-Australian team competing in the NBL.
According to a 2016-17 study by Nielsen Sports Research, the Breakers have more than 107,000 fans with 90% being likely to attend a game.
In February 2018, former NBA player Matt Walsh and his business partners Adam Goodman, Romie Chaudhari, Dan Katz, and NBA All-Star Shawn Marion became the Breakers’ majority stakeholders.
“We couldn’t be more excited about this partnership,” said NZ Breakers’ Matt Walsh. “IPZ and Zito Partners have worked with top brands and businesses across all industries and we look forward to working closely to take the Breakers to the next level.”
“Matt and his young ownership group are bringing NBA excitement to the NBL,” said IPZ and Zito Partners’ founder Robert Zito. “This is a dynamic group of professionals who will energize Auckland, the NBL and its sponsors and fans. We’re thrilled to be part of the team.”
About New Zealand Breakers: The New Zealand Breakers are an Auckland, New Zealand-based professional basketball team that competes in the Australian National Basketball League. For more information, visit www.nzbreakers.basketball.
About IPZ: IPZ represents clients in sports, media, and entertainment, providing management, contract negotiations, consulting, public relations and marketing communications support. The company, an alliance with Zito Partners, is built on the integrity of its professionals, maintains a family focus, and provides whole life solutions for its clients. For more information, visit www.ipzusa.com.
About Zito Partners: Zito Partners builds, energizes and defends brands. A boutique firm representing a select group of clients from a range of industries, Zito Partners believes in a “ready, aim, fire” approach – understand the client…develop the appropriate strategy against the key target constituencies…and execute against the plan. And through its strategic alliance with Ketchum, Ketchum Zito Financial, Zito Partners is assisting additional clients with their financial communications needs. For more information, visit www.zitopartners.com.